requires 1-3 months
"Not only can the (STEM) scientists & technicians drive the industrial complex
but also the (AFTRA) creatives who are nurturing the intellectual singularity to come..."
Writers, ilustrators, musicians, photographers, videographers, graphic designers, content producers are busier than ever with the ever expanding digital footprint of products and services. Most available on a global basis without any barriers of language, time and space.
Digital Marketing fuses the skills of these artists with the DNA of our scientists to translate features into benefits. This lubricates the shoppers atrophy and indecision while browsing thus resulting in increased CTR performance and providing longer customer engagement analytics at the LandingPage :
New VS Returning visits, VisitiedPages, #OfPages, TimeOnPages, ActionsTaken and PageFlows as well as TimeToSale, DroppedProducts, DroppedCarts, MissedOpportunities, UpSales and more.
Print, Radio, Tv, Cable, Internet, Mobile, IOT
So... although the BIG PRODUCTIONS will always be the BEST, remember that your budget is NOT UNLIMITED and your customer is SHOPPING SOCIAL 24x7, SHOPPING LOCAL anytime, SHOPPING MOBILE everywhere and because they are SHOPPING CONNECTED to their friends and your customers they probably have another option right in front of them. Can you really afford to make them WAIT too long?
requires 1-3 months
SEO (Search Engine Optimization) of your current or new website is NOT a SET and FORGET strategy but done properly can increase your brand awareness and site traffic leaving long lasting performance benefits (6-12 months) This will lower your advertising, marketing and/or public relations cost in as little as 2-6 months and provide long lasting benefits year long. By auditing your current site design and content with its associated google SERP (Search Engine Results Page) we can identify your competitive advantages technically to update your ON-PAGE UI/UX (User Interface / User Experience), Content (Headers, Copy, Images) and even increase your OFFPAGE Brand Popularity / Site Authority for each domain or page(s) even lowering their spam scores because of HTML : content/links ratios.
Together we can create a Digital Marketing Plan that will budget a capital investment in your optimization costs for site Infrastructure updates. These will increase FREE search engine impressions, aka ORGANIC TRAFFIC for your primary single keyword (fat-head / short-tail) and 5 additional keywords or key-phrases (long-tail) in either your site pages or product details. In-turn improving the SERP position of your optimized pages when a person searches for something you provide using the Google search engine or any other like Bing/Yahoo that crawls your sitemap.xml.
By implementing SEM (Search Engine Marketing) tools like SEO combined with Google Analytics and the Search Console, you will ensure and track/monitor the increased visibility, greater impressions, higher SERP rankings, better CTR (Click Through Rates), lower Bounce rates, longer deeper and more frequent engagement that increases NEW visitor's satisfaction and RETURN visitor's loyalty.
Once your SEO optimizations are complete on your site (1-3 months) and the global search engine crawlers, indexers and robots visit or revisit your website/e-Commerce shop (additional 1-3 months) you will continue to benefit until the next Search Engine algorithm change is pushed by Google or your competition ups their ante. You should expect that PPC Search advertising CPC costs will be lower as your SERP improves per keyword, key-phrase, page, product or collection and the UI/UX and content improvements lower bounce rates and CPA while increasing conversions. Directly affecting your ROI or ROAS (6-12 months).
PPC (Pay Per Click) ADVERTISING can have an IMMEDIATE result within just minutes of campaign creation and launch, rather than waiting months for the heavy research and design work required of a complete SEO optimization and its organic search results savings. Our suggestion is always to invest in the future and the long-term benefits of an SEO optimized website/eCommerce shop but we understand if your budget or time will not allow for such a lengthy wait for ROI.
These ads can target audiences with specific demographic and psychographic variables including country, state, city, age, gender and more. They are created with relevant and contextually rich content and landing pages that provide similar benefits as SEO including higher CTR, lower Bounce rates, longer and deeper and more frequent engagements in addition to lowering your CPM, CPC, CPA costs and increasing your ROAS (Return on Advertising Spend).
The associated campaigns, adGroups / adSets and ads can be researched using Google AdWords Keyword Planner and created in less than an hour using Google AdWords and a linked Google Merchant Center account as well as tracked using Google Analytics, Google Search Console and the Google Tag Manager. Dynamic Ads will become available to all advertiser this year.
In managing your company's name and increasing your brands digital footprint there's no better way to maximize your advertising, marketing and public relations budgets than social media content creation, curation and sharing. It is an exponential multiplier activity that many organizations large and small are using in short form viral campaigns with minimal production costs all the way up to high priced HD/3D/AR/VR/VR360 experiences.
The explosion of IOT (Internet Of Things) has brought forward voice recognition, geo-tagging and location aware sensors & cameras embedded into smart watches, smart glasses, smart hearing aids, smart phones, smart cars and even smart homes and buildings. It is now an unavoidable truth that AR (Augmented Reality) will replace VR (Virtual Reality) as the preferred shopping experience for some products and services thus replacing SR (simple Reality).
Now, regardless of your acceptance of this new paradigm you must admit that it seems like everyone out there is never more than a few minutes away from their SLOMOCO (Social, Local, Mobile, and Connected) devices. So, if you value your business relationships you can NO LONGER ignore this new communications channel. If managed diligently it can increase your domain authority and page trust with the search engines as well as your customers while directly increasing your FREE Referral and Organic traffic, improving your SERP (Search Engine Results Page) position and positively affecting your CTR (Click Through Rates) and CPC (Cost Per Click).
Your competition isn't!
You would be foolish not to leverage the publishing tools of these platforms (Facebook, Instagram, Messenger, YouTube, Pinterest, Twitter...) to post, schedule, cross-post and share multi-format content such as text, links, photos, albums, slideshows, carousels, interactive canvas, videos, buttons, events, limited time offers, and even shopping collections that act like shopping feeds,
PS You can even integrate your favorite email marketing service (MailChimp, HubSpot, etc) and eCommerce platforms (Shopify, Amazon, eBay) if need be :-).
AdNetworks displaying ads on your website and you get payed? Sounds interesting until you realize that just Google Adsense payed-out almost 10 Billion dollars in 2015 to its Publishing partners. Interested? SO AM I!!!